History

As lifelong golfers like a lot of you, we noticed something happening in the golf towel space. Companies were making towels progressively smaller and lighter, while selling them for more. It became all about hitting a price point. We've spent 30 years in the textile industry, and we finally had enough. We decided we were going to make golf towels cool again. So, we set out to make a system that was fun and loaded with more technology than anything else on the market. We want golfers to enjoy having a towel they can show off, while also being the most functional towel you can get today. We also want it to be at a price that is the same or less than what you are paying for a cheap, flimsy towel. We are Groove Low and when the vibes are high, we hope you always groove low.